Module 5 of 6 · Section 1 of 4
What We Sell
Our core service, how we deliver it, and why clients choose us over every other option.
WIND HR connects U.S. and European startups and small businesses with top LATAM talent, through an expert built hiring process designed for retention and cultural alignment. Pre-vetted. Remote ready. Delivered in 5 days.
How we work — our 5-step process
1
Role Discovery
Deep dive into your business needs, team culture, and ideal candidate profile. We do not start sourcing until we fully understand the context.
2
Candidate Sourcing
Curated, not volume-driven. We build a targeted pipeline of candidates who match the role technically and culturally.
3
Expert Screening
HR-led interviews focused on remote skills — accountability, autonomy, and async communication — not just technical qualifications.
4
Client Shortlist
3 to 5 best-fit candidates delivered — not a pile of resumes. Each profile is tailored to the client's company DNA.
5
Placement and Follow-Up
Ongoing support after placement to ensure retention. We measure success by how long talent thrives — not just by filling the vacancy.
Our pricing versus the market
Industry standard
30-40%
of annual salary. Sales driven, volume focused, no retention guarantee.
WIND HR
20%
of annual salary. Expert built, culture first, retention focused. Lower cost, higher value.
Why clients choose WIND HR
Faster hiring, better fit
Curated pipelines delivered in 5 days. No wasted time on unqualified candidates.
Culture fit guaranteed
Every shortlist is tailored to the client's company DNA, not just the job description.
Remote ready talent
Vetted for distributed work — autonomy, accountability, and async communication.
Scalable partnership
Whether hiring a first SDR or building a 10-person remote team, we scale with you.
Ethical recruitment
No cheap labor narrative. Sustainable, fair, and future-proof placements only.
Founded by HR experts
Part of the 5% of agencies built by real HR professionals, not just sales people.
Section Check-In
Answer both questions to continue to the next section.
Comprehension
Walk through WIND HR's 5-step process. What makes step 3 (Expert Screening) different from how most agencies screen candidates?
Please write at least a sentence before continuing.
Reflection
If a potential client asked you "why should I pay 20% when I can find candidates on LinkedIn for free?" — what would you say?
Please share your reflection before continuing.
Module 5 of 6 · Section 2 of 4
Who We Sell To
Our Ideal Client Profile — the companies we serve best and why they choose us.
WIND HR serves Future of Work companies — organizations rethinking how teams operate. They value remote collaboration, flexible work models, data-driven people operations, and speed. Our niche: helping them build high-performing LATAM teams in less than 5 days.
ICP 1 — SMBs & Agencies (Primary)
Primary Target
Small & Medium Businesses and Agencies
"Scale client delivery without inflating payroll."
Profile
5 to 100 employees
Founder-led with lean operations
U.S.-registered or serving U.S. clients
Remote or hybrid team models
Key industries
Marketing & Performance Agencies
eCommerce / DTC Brands
Boutique Tech / Automation Firms
Professional Services
Pain points
Rapid capacity needs after new client wins
Hiring delays slowing growth
U.S. talent too costly or high-churn
Hooks that resonate
"Scale client delivery without inflating payroll."
"Run your store with expert LATAM managers at half the cost."
"Hire specialized devs and AI talent in 5 days."
"Free up leadership time with top remote EAs and Ops support."
ICP 2 — Startups (Secondary)
Secondary Target
Startups
"Hire remote talent that grows with your startup, not against it."
Profile
Pre-Seed to Series B
5 to 200 employees
U.S.-registered, remote-first or hybrid
Growth-stage or early-stage, scaling fast
Key industries
SaaS
AI & Automation Startups
eCommerce / DTC
Marketing Tech / Product-Led Companies
Pain points
Speed-to-hire under pressure
Cost efficiency during scaling
Cultural alignment across time zones
Hook that resonates
"Hire remote talent that grows with your startup, not against it."
Niche statement: We help Future of Work companies — SMBs, agencies, and startups — build high-performing remote teams across LATAM in less than 5 days. We specialize in connecting founder-led businesses with vetted, full-time professionals who align in skill, culture, and speed.
Section Check-In
Answer both questions to continue to the next section.
Comprehension
What is the difference between ICP 1 and ICP 2? Give one pain point and one hook that would resonate with each.
Please write at least a sentence before continuing.
Reflection
Think about a company you have worked with or admired. Would they fit either of our ICPs? Why or why not?
Please share your reflection before continuing.
Module 5 of 6 · Section 3 of 4
Roles We Hire For
9 practice areas. 36+ roles. Click any category to explore the positions we specialize in.
These are the practice areas where WIND HR places talent. Knowing this is essential — whether you are in sales, ops, or recruitment, you need to speak fluently about what we do.
9 categories · 36+ roles
💻Engineering & Dev4 roles▾
Pre-vetted engineers in 5 days — fluent in English, async-ready, and 60% more cost-efficient than U.S. hires.
Full-Stack Developer React, Node.js, Django
Build and scale full products with devs who handle frontend and backend seamlessly.
QA Engineer Cypress, Playwright
Ship faster with automated testing and quality assurance experts.
DevOps Engineer AWS, GCP, Terraform
Optimize infrastructure and accelerate delivery cycles.
Mobile Developer React Native, Flutter
Launch cross-platform apps with startup-seasoned mobile devs.
🎨Product & Design4 roles▾
Turn ideas into experiences users love.
UI/UX Designer Figma
Design intuitive interfaces that keep customers engaged.
Product Designer
Translate vision into user-ready products.
UX Researcher
Deliver user insights to guide design decisions.
No-Code Developer Webflow, Bubble
Launch MVPs without traditional dev cycles.
🚀Marketing & Growth4 roles▾
From acquisition to retention — hire marketers who move the needle.
Paid Media Buyer Google, Meta, TikTok
Scale paid ads with ROI-driven strategies.
Growth Marketer SEO, CRO, LTV:CAC
Drive sustainable startup growth.
Email Marketing Specialist Klaviyo, Mailchimp
Build targeted, revenue-generating email campaigns.
CRM Automation Specialist HubSpot, Go High Level
Automate customer journeys for scale.
📊Data & Automation4 roles▾
Scale smarter with analytics and automation talent.
Data Analyst SQL, Looker
Turn raw data into actionable insights.
BI Specialist Power BI, Metabase
Build clear dashboards for founder-level decision-making.
Workflow Automator Zapier, Notion, APIs
Automate repetitive work and connect your stack.
Data Scientist Python, ML, NLP
Apply predictive models and AI to optimize products and growth.
🤖AI-Native Talent4 roles▾
Build with AI, scale with human-first execution.
Prompt Engineer GPT, Claude, Gemini
Craft high-impact prompts that drive results.
AI Creative Strategist GenAI, DALL-E, Runway
Blend creativity and AI to deliver standout campaigns.
AI Product Integrator Zapier, LangChain
Plug AI into your workflow seamlessly.
Chatbot UX Architect Python, Rasa, Dialogflow
Build AI-driven chat experiences that delight users.
💰Sales & RevOps4 roles▾
Hire sales talent that actually closes.
SDRs
Book more qualified meetings and fill the top of the pipeline.
Account Executives
Convert prospects into customers with proven closing skills.
RevOps Specialists
Streamline your pipeline and reporting for scalable growth.
CRM Admins
Keep your CRM clean, accurate, and founder-friendly.
🛒eCommerce & DTC4 roles▾
Scale your store with LATAM operators who know eCommerce inside out.
Shopify Manager
Optimize your store end-to-end for performance and conversion.
Amazon Ads Specialist
Drive sales with proven Amazon advertising strategies.
CRO Specialist
Boost conversion rates with data-driven testing and optimization.
Customer Support Rep
Deliver excellent support across platforms and time zones.
📈Ops, Talent & Support4 roles▾
Keep your startup running smoothly.
Operations Manager ClickUp, Notion
Build systems that scale with your growth.
Project Manager async-first
Run remote projects with startup speed and clarity.
Executive Assistant C-Level
Free up leadership time with proactive, high-trust support.
IT Recruiter / Talent Sourcer
Source and close the right candidates at pace.
💵Finance, Legal & Compliance4 roles▾
Investor-ready support for early-stage companies.
Fractional CFO / Finance Manager
Manage FP&A, SaaS metrics, and fundraising prep with confidence.
Accountant / Bookkeeper QuickBooks, Zoho, Xero
Handle clean books from day one.
Payroll & Compliance Specialist
Navigate LATAM regulations with ease and accuracy.
Paralegal / Legal Ops
Draft, review, and safeguard contracts across jurisdictions.
Section Check-In
Answer both questions to continue to the next section.
Comprehension
A founder of a small eCommerce business tells you they are scaling their brand and need someone to manage their Shopify store and run Amazon ads. Which WIND HR practice area covers this, and what two roles would you propose?
Please write at least a sentence before continuing.
Reflection
Which of the 9 practice areas feels most relevant to your role at WIND HR, and why?
Please share your reflection before continuing.
Module 5 of 6 · Section 4 of 4
How to Talk About Us
Every person at WIND HR is a brand ambassador. Know how to explain what we do, handle objections, and represent us with confidence.
It does not matter if you are in sales, ops, or recruitment. If someone asks you what WIND HR does, you should be able to answer clearly, confidently, and in a way that makes them want to know more.
The one-liner
"WIND HR connects U.S. and European startups and small businesses with top LATAM talent — pre-vetted, remote ready, and delivered in 5 days — at 20% of annual salary versus the industry standard of 30 to 40%."
Common scenarios and how to handle them
Scenario 01 — The skeptical founder
"Why would I pay a fee when I can just post on LinkedIn?"
LinkedIn gives you volume. We give you fit. Posting on LinkedIn means screening hundreds of applicants, running interviews, and hoping the person you pick can actually work remotely and stays longer than 6 months. We do all of that for you and we back it up. Our fee is 20% — half of what most agencies charge — and we measure success by retention, not just placement.
Scenario 02 — The cost objection
"LATAM talent sounds cheaper. Do you just find cheap workers?"
We do not do cheap labor. We do cost-efficient, high-quality talent. LATAM professionals bring the same skill level as U.S. hires at a fraction of the cost — not because they are worth less, but because of purchasing power differences. We vet for accountability, autonomy, and English fluency. Our clients get top performers who happen to be significantly more affordable. That is not a compromise. That is a strategic advantage.
Scenario 03 — The "what makes you different" question
"There are hundreds of recruitment agencies. Why WIND HR?"
Most agencies are founded by salespeople. We are founded by HR professionals. That changes everything — from how we screen to how we define success. We are part of the 5% of agencies built on real HR expertise. We focus on cultural fit and retention, not just filling a vacancy. And we do it at 20% versus the 30 to 40% everyone else charges.
Scenario 04 — The candidate conversation
"What is WIND HR and why should I trust you with my job search?"
WIND HR is an expert built recruitment firm that connects LATAM professionals with U.S. and European companies that are serious about remote work. We do not treat candidates as products. We evaluate your strengths, prepare you for the role, and place you with companies that value what you bring. We are also a UN Global Compact participant and a WEPs signatory — equity and dignity in hiring is not just our pitch, it is our commitment.
You do not need to memorize these word for word. Understand the logic behind each answer and make it your own. Authenticity always beats a scripted response.
Final Section Check-In
Complete both questions to finish this module.
Comprehension
Write WIND HR's one-liner pitch from memory. Then explain the "5%" stat and why it matters to a potential client.
Please write at least a sentence before completing.
Reflection
Which of the four objection scenarios would be hardest for you to handle right now, and what would you need to feel more confident answering it?
Please share your reflection before completing.
Module 5 Complete!
You now know what WIND HR sells, every role we hire for, and how to talk about us with confidence. You are not just part of the team — you are part of the brand.
4 / 4
Sections completed
8
Questions answered
~25m
Time invested