Before anything else, let's make sure you know the company you just joined.
1
What Is WIND HR?
2
Culture & Values
3
Our Structure
WIND HR transforms how companies scale talent and organizational culture
across LATAM and the world. We are not a traditional HR vendor. We are
an expert built recruitment and people operations firm delivering
automated, standardized, and high-impact solutions for companies building
global teams.
Founded in Honduras in 2018 as a small consultancy firm, and
consolidated as a U.S. registered LLC in 2025. WIND HR
bridges the gap between U.S. and Europe startups and small businesses and
strategic LATAM talent, helping organizations grow with clarity,
precision, and measurable impact.
👥 Founding Team
Mary Martinez
CEO and Founder
Mary Is A Neurodivergent Founder With Dual-Exceptionality: A Unique
Mix Of High Cognitive Ability And A Different Way Of Processing The
World.
Lauyumi Rojas
COO and Co Founder
Lauyumi is a pragmatic leader focused on real professional growth,
dedicated to building robust systems and teams without romanticizing
the hard work it takes to succeed.
Section Check-In
Answer both questions to continue to the next section.
Comprehension
In your own words, what makes WIND HR different from a traditional
recruitment agency?
Please write at least a sentence before continuing.
Reflection
What excited you most about WIND HR when you decided to join?
Please share your reflection before continuing.
Module 1 of 6 · Section 2 of 3
Culture & Values
The beliefs, principles, and identity that guide everything we do at WIND HR.
✓
What Is WIND HR?
2
Culture & Values
3
Our Structure
🚀
Our Mission
To connect companies with strategic LATAM talent through solutions
that combine automation, human expertise, and agile transformation,
empowering teams to grow faster and smarter.
🌎
Our Vision
To become the leading recruitment and talent solutions firm from LATAM
to the world, empowering companies to scale with structure, speed, and
humanity.
💎 Our Values — W.I.N.D.
WIND is more than our name. It is our operating formula. Each letter represents a value that shapes how we think, how we work,
and how we show up for each other and our clients every day.
W
Will
Relentless drive, discipline, and ownership in everything we do. We do
not wait to be pushed. We move.
I
Innovative Thinking
Question everything. Build smarter. Never settle for the status quo
when a better way exists.
N
Next-Level Networking
Relationships are our capital. Every connection has the potential to
change everything for someone.
D
Development
Continuous growth and mastery for our clients, our candidates, and
ourselves. We never stop learning.
🧭 Our Core Philosophy
🌬️
Agile
Adapt quickly to change without losing direction or quality.
🎯
Strategic
Shape the environment around us with intention and clarity.
⚡
Powerful
Drive meaningful transformation in how companies and people grow.
Less improvisation. More structure. Greater impact. Human first, always.
Section Check-In
Answer both questions to continue to the next section.
Comprehension
What does the W.I.N.D. acronym stand for, and which value do you think
is most critical for your role?
Please write at least a sentence before continuing.
Reflection
WIND HR operates like wind: agile, strategic, and powerful. Which of
these three resonates most with how you work, and why?
Please share your reflection before continuing.
Module 1 of 6 · Section 3 of 3
Organizational Structure
Where we operate, how we are set up, and how each part of WIND HR connects.
✓
What Is WIND HR?
✓
Culture & Values
3
Our Structure
🌎 Where We Operate
🇺🇸 WIND HR USA
Est. 2025
U.S. registered LLC. Client acquisition, contracts and strategic
partnerships.
🇭🇳 WIND HR Honduras (HQ)
Est. 2018
Full service operational and delivery center. Corporate training.
Offshore EOR for U.S. companies.
🇲🇽 WIND HR Mexico
Coming Soon
Expanding our presence into Mexico to serve the growing demand for
LATAM talent across North America and beyond.
🏗️ How We Are Organized
WIND HR operates under the EOS (Entrepreneurial Operating System) framework. Two wings, one company. Click any department to see the business
functions inside it.
CEO
Mary Martinez
COO
Lauyumi Rojas
Mary's Wing
📈Growth+
Sales
Marketing
Lead Gen & SEO
Brand & Design
Content & Social
⚖️Legal+
Compliance
Contracts
🤝Client Success+
Account Management
Onboarding Support
Lauyumi's Wing
🚀Operations & Delivery+
Recruitment Pipeline
SOPs & Templates
Candidate Experience
💻Technology & Systems+
Automations
CRM & Data
Website & Analytics
💰Finance+
Billing & Invoicing
Reporting
👥People & Culture+
Internal HR
Team Development
Click any department to expand
Both wings operate independently day to day and align every Monday at
the L-10 Leadership Sync. You will learn more about
this cadence in Module 5.
Final Section Check-In
Complete both questions to finish this module.
Comprehension
Which wing of WIND HR does your role sit in, and who leads that wing?
Please write at least a sentence before completing.
Reflection
Now that you can see the full picture of how WIND HR is structured, how
does your role connect to the bigger team?
Please share your reflection before completing.
🎉
Module 1 Complete!
You now know who WIND HR is, what we stand for, and how we are built.
That is the foundation everything else is built on. See you in the next
one.
